“One District-One Product”, Odisha

The "One District, One Product" (ODOP) initiative in Odisha is part of a nationwide program launched to promote balanced regional development, foster local entrepreneurship, and enhance the value of traditional and unique products. It aligns with the Vocal for Local and Atmanirbhar Bharat initiatives. Objectives of ODOP in Odisha: Economic Growth: Boost the district-level economy by supporting and promoting unique products with high growth potential. Employment Generation: Enhance job opportunities in rural and semi-urban areas by developing skills and providing market linkages. Sustainability: Encourage sustainable development by utilizing local resources efficiently. Market Access: Facilitate branding, certification, and marketing to national and international markets.